Online Retailer: Golfsmith
430% ROI - OneSpot created At the Turn, an email newsletter rich with relevant golf content that drives sales, delivers dramatically low unsubscribes, and increases customer engagement and brand loyalty. In just 3 months, At the Turn delivered a 430% ROI.
95% LOWER UNSUBSCRIBE RATE - At the Turn provides top golf content, tips and tricks, and customer reviews on top rated items to current and potential customers. Golfsmith supplements its traditional “promotional” emails with content-based emails that do not feel like marketing. The results speak for themselves:
- Customer interactions increased 2x
- Open and click-through rates surpassed benchmarks
- Increased sales resulted in 430% ROI
- Unsubscribe rates decreased by 95%.
INCREASE SALES, DECREASE MARKETING COSTS - OneSpot helps Golfsmith reinforce its brand as an authoritative golf source, with no additional resources. OneSpot’s content-based emails drive brand loyalty, reactivation, repeat business and incremental sales - without increasing marketing costs.
After a successful 3 month pilot, OneSpot is now core to Golfsmith’s ongoing customer acquisition and retention strategy.
“I challenged OneSpot to a simple, 90 day test within my current e-mail program - and was blown away. Not only did I reduce my unsubscribes by 95%, but OneSpot delivered a staggering 430% ROI. Wow.”
—Matt Corey, VP Marketing
Online Retailer: MovieGoods.com
INNOVATIVE APPROACH - MovieGoods was looking for ways to grab their customers’ attention, regardless of their readiness to buy. They knew traditional marketing messages (sales, promotions, and new products) only work on the portion of their audience ready to make a purchase. OneSpot gave them a way to engage all of their subscribers consistently and systematically. This regular engagement led to reactivation and incremental sales with every new send.
EASY IMPLEMENTATION - The MovieGoods marketing team wanted to move fast for the holiday season and needed a solution that wouldn’t require extra marketing resources or IT hours. OneSpot was up and running in less than a month, required no additional man hours, and now their team sends biweekly newsletters in minutes. Their team has full control over the stories and products customers see, incorporating the best movie news and trailers from around the web with the best posters, stills, standups, and frames from MovieGoods.
“With each successive OneSpot newsletter, we’re seeing huge increases in open rates, click throughs, and most importantly, engagement with our subscribers.”
—Rusty Bridges, Director of Marketing
What We Do
OneSpot turns readers into buyers. How? We make sure that your products appear in front of customers in a way that matters to them - embedded within relevant, interesting and valuable content.
How We Do It
Want to sell golf clubs? Start by giving your customers something they want - great content about golf. Our technology uses the power of 500,000 consumers to scour the web and regularly delivers the right content to the right person - at the right time. And we deliver this custom content across all channels - social media, email newsletters, web pages, and advertising.
Get Started
OneSpot does all the heavy lifting - your team will just decide type and frequency of content. And since the program is funded by sales generated from the program, you can get started for free.